Author: Audree Grubesic
Date: Nov 7, 2023
Read time: 2 min read
Sara Gutterman is the cofounder and CEO of Green Builder Media.
She is a former venture capitalist. She has participated in the life cycle of over 20 companies, from funding to exit. Her focus has been combining sustainability and profitability.
She also serves on the Board of Directors at Dvele, runs the Rural Segment for Energize Colorado, and is a former County Commissioner.
COGNITION Smart Data is the market intelligence and data services division at Green Builder Media.
Sara has led it for about a decade.
The service helps builders, developers, and product manufacturers make decisions about how to launch and market to homebuyers, especially older millennials and Gen-Z.
The data shows sustainability is a significant factor for these consumers.
Builders and developers have also used COGNITION to identify and capture tax credits and to build more fire-resistant communities.
Green Builder Media has partnered with prefab home builder Dvele to launch Transcend Communities.
The homes and communities are described as net-zero, all-electric, healthy, resilient, solar powered, and storage-connected.
The goal is to bring more sustainability, intelligence, and comfort to housing through advanced building products.
The first demonstration home will be in southwestern Colorado.
It will be available for virtual or in-person private tours by the end of 2023.