Published by Audree Grubesic on Mar 11, 2024. Read time: 2 min.
Baby Boomers are retiring in large numbers. Wealth and leadership are shifting to younger generations.
Gen Xers are positioned to inherit wealth and leadership roles. Millennials and Gen Zs are also rising quickly and gaining influence.
Millennials and Gen Zs are focused on sustainability and action. They want bold leadership and a better future.
Green Builder Media’s COGNITION Smart Data says over 80% of these emerging leaders believe they can and must step up to make a difference in the world.
Millennials and Gen Zs now have significant influence in housing. They are driving demand for:
They want homes that do not harm the planet or their finances.
A recent COGNITION Smart Data survey identifies the top purchase drivers for home products as:
Green Builder Media CEO Sara Gutterman will present the annual Generational Marketing webinar.
The webinar covers the preferences, purchase drivers, and behavioral patterns of four primary generations shaping the housing market:
The page invites readers to register for the webinar.