Why Personal Brands Matter for Organizations

Article details

• Author: Audree Grubesic
• Published: Sep 14, 2022
• Updated: Oct 11, 2022
• Read time: 1 min

Main point

Dr. Brigitte Bojkowsky, a global and personal branding strategist with Bridget Brands, explains why employee personal brands matter inside organizations.

The article says employee personal brand interpretation should come from top leaders within the company.

It also says that, in a work-from-home environment, a personal brand should connect to the company’s mission and values and show up in customer and client interaction.

Referenced resources

• YouTube search: BridgetBrands
• Linktree: bridgetbrands.com
• BrandsTalk podcast
• OffsiteDirt.com

Tags

• #brands
• #personalbrand
• #bridgetbrands
• #offsitedirt
• #companybrand

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