Leanify Construction: D&W Homes

Published Feb. 4, 2025. Written by Audree Grubesic. Read time: 3 min.

Overview

The post features Gwen Elliott of D&W Homes. She has 20 years of experience in modular construction and is described as the only woman on the MHBA board.

D&W Homes

• Company: D&W Homes
• Model centers: 3
• Home sizes: 900 to 2,100 square feet
• Primary service area: Southern Ohio and West Virginia
• Focus: affordable, high-quality modular homes
• History: the business started in 1977
• Experience selling modular homes: over 45 years

Gwen Elliott

• Raised in construction and followed her father into the business
• Has degrees in journalism and graphic design
• Earned a master’s degree from the University of Colorado
• Has lived in a modular home for over 22 years
• Believes modular homes offer quality and comfort

Key themes

Customer loyalty

Families return to D&W Homes, and some buy the same floor plan their parents chose.

Market education

The post says misconceptions still exist. Some people still call modular homes trailers. The article says educating buyers about the difference remains a challenge.

Quality and features

The post says modern modular homes can include solid surface countertops and soft-close cabinets. It compares these homes with traditional stick-built houses.

Technology

Gwen says AI and VR may change home design and visualization. She expects customers to walk through homes virtually and adjust layouts in real time.

Why modular construction matters

• Affordability
• Sustainability
• Speed
• Controlled factory environments
• Consistent quality
• Less waste

Closing message

The post presents modular construction as a modern solution for housing and frames Gwen Elliott as a leader in the field.