Audree Grubesic published this article on Aug 26, 2025. It was updated on Sep 1, 2025. The article features Beth PopNikolov, CEO of Venveo.
Venveo was founded in 2008. It is a digital marketing agency focused exclusively on the building materials industry.
Beth PopNikolov argues that marketing should extend relationships, not replace them. The article says 70–80% of B2B decisions still have an emotional component. Venveo emphasizes digital tools with human-centered marketing.
“Everything we do online should further relationships, foster relationships — not replace them.”
Venveo created the Building Products Customer Workshop. It is now entering its fifth year.
The workshop covers customers across segments such as architects, engineers, installers, and homeowners. Venveo uses the research to produce actionable strategies for sales and marketing teams.
The article connects building materials marketing to offsite and modular construction. It says efficiency and innovation are key priorities. Better marketing and customer insights can support smarter product adoption and more efficient building processes.
“Efficiencies aren’t just about profit. They’re about affordability for homeowners and productivity for the industry as a whole.”
Beth PopNikolov is the CEO of Venveo and a trusted voice in building materials marketing and digital strategy.
It is a Venveo event built around research from more than 1,200 customers. It is designed to give sales and marketing teams actionable strategies.
The article says digital marketing helps build trust, extend relationships, and drive revenue.
Venveo provides marketing and customer insights that support smarter product adoption and more efficient building processes.
https://www.venveo.com/2026