How to Find the Right Clients for Modular Buildings

Audree Grubesic. Oct 10, 2024. Updated: Feb 10. Estimated read time: 4 min.

Market outlook

The U.S. modular construction market is expected to grow by 7.8% from 2023 to 2030. The article says the market is expanding rapidly, with buyers looking for fast, affordable, and customizable buildings.

Ideal customer profiles

Commercial buyers

• Developers: quick, scalable office, retail, or mixed-use space.
• Temporary space needs: short-term facilities such as construction offices.
• Government projects: schools, healthcare facilities, and public works.
• Eco-conscious organizations: interest in efficient, lower-waste building methods.

Residential buyers

• First-time homebuyers: affordability and speed of construction.
• Downsizers: smaller homes with modern designs and features.

Ways to find the right clients

1. Identify the ideal customer profile.

   Match your marketing to the needs of commercial and residential buyers.

2. Leverage local market trends.

   Look for regions with development booms, housing shortages, natural disasters, or major infrastructure projects.

3. Promote the benefits of modular buildings.
   • Speed: faster than traditional builds.
   • Cost savings: reduced labor and material costs.
   • Customization: can be tailored to buyer needs.
4. Utilize social media targeting.

   Use Facebook, Instagram, and LinkedIn to target by interests, location, and buying behavior.

5. Work with a digital marketplace.

   Marketplaces can connect suppliers with pre-qualified leads actively searching for modular solutions.

Social media examples

• Facebook ads: target people searching for home-building options or large-scale modular solutions.
• Instagram: showcase modular projects with visuals.
• LinkedIn: connect with developers and investors.

Buyer priorities mentioned

The article says modern steel building buyers value durability, speed, scalability, and long-term cost efficiency, not just the lowest upfront price.

Lead generation offer

360Connect says it connects residential and commercial modular building suppliers with verified, high-quality leads. The page includes a supplier call to action and a contact number: (888) 259-6606.